How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?
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Articles online marketing
Thought Leaders on Marketing Blogs - Part 1
Spam-free Search
It’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam - not just in the inbox but in the search engines as well.
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Thought leaders discuss search engine optimization - Part 2
Where is SEO heading? What are the trends and new opportunities? And what are the real issues facing the industry?
A panel of 12 experts predict…
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Thought Leaders discuss Search Engine Optimization - Part 1
The competition is heating up as companies awaken to a universe of marketing opportunities - providing their customers can find them, that is!
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Move over Blogs: Here come Podcasts
Think what audio books on tape did for the road warrior—turning our cars and airplane seats into mobile universities. Podcasting has the same capacity to change the way we learn and take in new information.
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How does MSN Search stack up to Google and Yahoo!
With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…
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What Web Marketers must know about MSN Search
A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings - free and paid - in all the major search engines are important marketing assets.
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Gunning for Google
Microsoft’s new MSN Search is poised to take some of Google’s market share. That’s good news for marketers, if you know how to optimize for MSN Search. Happily, it doesn’t appear to be difficult. The tried-and-true optimization tactics appear to work quite well.
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Information As Power
Most companies don’t even realize their competitors are “eating their lunch” online - ranking higher in the search engines, getting more traffic, converting more visitors into buyers and enjoying better returns on their website investment. They simply don’t know how well their website is performing. And they are missing out on valuable e-business opportunities.
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Watch Your Language!
When it comes to breaking through to your customers’ email inbox, it’s getting to be less about what you say and more about how you say it. The spam net that i.merchants must circumvent is getting ever more sophisticated and, dare we say, overzealous. In fact, recent surveys indicate that more than one-third of permission emails that consumers want to receive from trusted sources are being blocked by email filters and corporate firewalls.
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